In 2013, drought conditions created a high-stress environment for Victorian farmers, with many facing significant financial losses. Farmer Power was established to provide somewhere for struggling farmers to turn to for support.

As well as encouraging isolated rural people to reach out and ask for help, it aims to reduce the stigma around mental health conditions and encourage farmers to check in with their mates. Farmer Power also connects farmers online, providing a forum for people to share their experiences and support each other.